An advisor recently asked me: “What would it cost to do a short video that describes our process?”

It’s not a bad question, but if I provide the simplest answer, I’m doing him a disservice. It’s a bit like one of your prospects asking you: “What would it cost to buy a stock?”

I wanted to help this advisor, not just sell him something, so I probed a little further to find out what benefits he was hoping to see from the video. He replied, “If we had a short video on our website which took a few minutes to explain what we do and how we do it, it would probably be very helpful. Is making this type of video difficult and expensive?”

Again, this kind of question is like one of your clients saying: “I’d like to buy Nike stock because they are a big company and are successful. Is Nike stock hard to buy, and is it expensive?”

My answer went something like…

To continue reading, follow this link to NAPFA Advisor, where this article, authored by Authentic Advisor Video’s Kerri Feazell, was originally published.