Published by Jeff Feazell in Advisorpedia, August 2026.

In my line of work (creating unscripted, interview-based video for advisors and firms), one of the most common worries advisors express to me is that if they don’t carefully script what they’re going to say on camera, they might inadvertently set off compliance flags. In other words, if they’re too authentic, they might end up with a video they can’t legally use.

I respond by gently pointing out that authentic marketing is one of the most effective compliance strategies you can implement. Common violations like performance promises, guarantees, and misleading superlatives cluster almost exclusively in over-scripted, outcome-selling content.

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